Jazz Cigarettes Sticker Campaign — Phase 1 Concept

Date: 2026-04-25

Status: Concept draft. Awaiting KB approval before production.

Principle: Underground first. Stickers build community, lore, relationships. Not ads.

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Design Philosophy

• Raw. Black and white. No gradients. No polish.
• Terminal aesthetic. Monospace. Glitch. Dot matrix.
• Provocative but not offensive. The name does the work.
• QR code minimal. Small. Bottom corner. The curious find it.
• No branding. No "Department of Jazz." No "GetRida.work." Just the art.

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Sticker Concepts

Concept 1: "The Name"

┌──────────────────┐
│                  │
│   JAZZ           │
│   CIGARETTES     │
│                  │
│                  │
│         [QR]     │
└──────────────────┘

• Just the name. Nothing else.
• People who know, know. People who don't, Google it.
• Placement: Jazz clubs, record stores, music venues, coffee shops.

Concept 2: "TPunk"

┌──────────────────┐
│                  │
│   TPUNK          │
│   finds Dolly    │
│                  │
│                  │
│         [QR]     │
└──────────────────┘

• The character. The cat. The hook.
• "Finds Dolly" = the recurring motif. The lore.
• Placement: Street poles, alley walls, subway stations, college campuses.

Concept 3: "The Smoke"

┌──────────────────┐
│                  │
│      ○          │
│    ╱  ╲         │
│   ╱ ☁  ╲        │
│  ╱  ☁☁  ╲       │
│ │  ☁☁☁  │      │
│ │  IMPROV │     │
│ │  VISE   │     │
│                  │
│         [QR]     │
└──────────────────┘

• Abstract smoke trail forming "IMPROVISE"
• The cigarette = the improvisation
• Placement: Outside Juilliard. Outside Berklee. Outside every music school.

Concept 4: "The Game"

┌──────────────────┐
│                  │
│   NOT A          │
│   CANNABIS       │
│   BRAND          │
│                  │
│   (but also      │
│    totally is)   │
│                  │
│         [QR]     │
└──────────────────┘

• The paradox. The comedy. The truth.
• Placement: Dispensaries. Head shops. Art galleries. Comedy clubs.

Concept 5: "The Good Books"

┌──────────────────┐
│                  │
│   KB is looking  │
│   for good       │
│   books.         │
│                  │
│         [QR]     │
└──────────────────┘

• The PE signal. The acquisition beacon.
• "Good books" = balance sheets = we're buying
• Placement: Financial districts. VC offices. Bank lobbies. WeWork spaces.

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QR Code Strategy

• QR destination: Rotating. Phase 1 = Discord invite. Phase 2 = GetRida.work/covenant. Phase 3 = NFT mint.
• Trackable: Each sticker batch gets a unique QR subpath. We know which stickers convert.
• The scan = the onboarding rail. They scan → they land → they're in the covenant.

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Placement Strategy

| Location Type | Density | Concept | Why |

|---------------|---------|---------|-----|

| Jazz clubs / venues | High | Concept 1 (The Name) | Core audience |

| Music schools | Medium | Concept 3 (The Smoke) | The "beat them" signal |

| Street / transit | High | Concept 2 (TPunk) | Urban lore building |

| Art galleries | Low | Concept 4 (The Game) | Cultural credibility |

| Financial districts | Low | Concept 5 (The Good Books) | PE signal |

| Dispensaries | Medium | Concept 4 (The Game) | The comedy |

| College campuses | High | Concept 2 (TPunk) | Next generation |

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Production Notes

• Material: Vinyl. Weatherproof. Matte finish. 3" x 3" standard, 6" x 6" for walls.
• Print run: Start with 500 stickers (5 designs × 100 each). Scale on conversion data.
• Cost estimate: ~$150–$300 for 500 vinyl stickers (print-on-demand).
• Distribution: KB + team hand-place in target cities. No mailers. No paid distribution. The underground is earned.

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Next Steps

1. KB approval on sticker concepts (which ones make the cut?)

2. Generate visual files (SVG/PNG for print)

3. Set up QR routing (Discord invite → GetRida.work)

4. Print first batch

5. Place + track

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Receipt: jc-sticker-concept-draft-2026-04-25